Tuesday, August 9, 2011

Definitions

After recently having a "cart before the horse" moment; I realized I had not provided any definitions for competitive intelligence.; but after looking on the web and CI sites and seeing a lot of variations...here goes........


  • From the SCIP website: "CI is a necessary, ethical business discipline for decision making based on understanding the competitive environment."
  • From the web:"the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization."
  • From Yvonne Davis: "CI is a systemic process of gathering and analyzing information about competitor activities and general business trends."
See a short list of more definitions @ the right under "Definitions"

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