At a recent local SCIP presentation, the speaker challenged all attendees to visually describe the role of competitive intelligence in your industry. The theme of the presentation was "Competitive Intelligence in the trenches."
The presentation slide linked below is showing the immediate and secondary forces/issues affecting law firms in their competitive intelligence environment. The immediate forces close to the organization are dealing with old and new clients; while secondary or indirect issues can be legal economics.
Click on link below for the visual. Comments are welcome.
www.scribd.com/doc/64852623/CIENVIRONMENT
Wednesday, September 14, 2011
What is a SWOT?
I'm sure all those bus admin majors out there will think this post is elementary; but a lot of information and research professionals may not. Again,several definitions have emerged.
SWOT #1 definition- a strategic planning tool and method. (http://www.analysisexample.com/)
SWOT #2 definition- an evaluation of available information concerning the business environment in order to identify internal strengthens and weaknesses and external threats and opportunities. (SCIP website)
SWOT #3 definition- aka "situational analysis" or competitor profiling or intelligence analysis (when applied to competitors) (SCIP website)
Try to interpret your firm's SWOT. Could be fun, could be a challenge. This information is useful when responding to new business, for example. CI and SWOTs can help firms see how to best position their strengths while playing up to weaknesses of competing firms.
I'm sure all those bus admin majors out there will think this post is elementary; but a lot of information and research professionals may not. Again,several definitions have emerged.
SWOT #1 definition- a strategic planning tool and method. (http://www.analysisexample.com/)
SWOT #2 definition- an evaluation of available information concerning the business environment in order to identify internal strengthens and weaknesses and external threats and opportunities. (SCIP website)
SWOT #3 definition- aka "situational analysis" or competitor profiling or intelligence analysis (when applied to competitors) (SCIP website)
Try to interpret your firm's SWOT. Could be fun, could be a challenge. This information is useful when responding to new business, for example. CI and SWOTs can help firms see how to best position their strengths while playing up to weaknesses of competing firms.
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